XBOX Evergreen.


We were thrilled when our friends at 215 McCann approached us again, this time to create an evergreen product mnemonic that could work for any commercial in any format. With two consoles and two controllers at opposite ends of the luminosity spectrum we put a lot of R&D into making the products look their very best. Firstly we separated the geometry so everything floated offset from each other really allowing the light to create separation and secondly countered the move with our lighting to balance out the values in the composition.

We always approach multi-aspect ratio deliveries with solid planning up front. Our master files are built in a 4K square format and once the heavy lifting of the design and CG is created for the 4K, versioning out becomes very efficient. Rarely can anything be cropped to work for all formats. Our files are designed to be quickly adjusted for all delivery specs. Easily updatable toolkits are then created for worldwide distribution and international language versioning.

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