This year, fans returned from all over the world to come together and reunite at the US Open. We were delighted that dentsu MCGARRYBOWEN returned once again to invite us to help create the commercial campaign to get the word out.
We took a cue from this year’s US Open theme art, utilizing the graphic lines to reinforce the idea of reconnecting and returning back to the event we love. The lines and colors highlighted the shared experiences between the fans, the players, the city and the US Open. Reminding us of all the things we are returning to.