US Cellular – Hello Better.
K+C created this 5 spot campaign for US Cellular to be visually rich and highly graphic in composition. The photographic, simplified reality is lit in an impactful style so the colors are bright and vibrant. Adding to that simplicity, the spot is meticulously composed so key background elements in the scenes line up with one another. Color palettes are controlled in their overall look and centralized framing.
Live Action + CG environments.
K+C directed all live action on a green screen stage with partial sets then combined that footage with CG backgrounds. We composited the footage in each spot to allow for each scene to fold into multiple windows showing the many ways US Cellular mobile can help your business by showing as many products as possible within the campaign.