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The Toys That Built America.
Against the backdrop of major events in American history, like the Civil War and the Great Depression, “The Toys that Built America” shares a different story: one that brings new products and nostalgic toys to the forefront as driving forces behind untold cultural and economic shifts.
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Designing Down Memory Lane.
We had fun creating the promos and social package for the series. Nostalgia is key to a campaign like this and we have a lot of experience when it comes to creating toys that remind us of iconic brands but side step any copyright infringements.
The four-part docuseries showcases visionaries, such as the Parker Brothers, Milton Bradley and Ruth Handler, who transformed a small toy company into the billion-dollar empire now known as Mattel. The series unveils competitive rivalries between iconic brands that changed the fabric of the nation forever.
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