Before Sharks, There Were Titans.

 

We recently teamed up with Nomadic (AZ) to create the social and digital launch campaign for Capcom’s Resident Evil Village. Our goal was to create a captivating graphics package derived entirely from organic inks. A world that perfectly embodied the mood of the game, taking viewers on a gripping and evocative experience like no other. Limiting ourselves to just a black and white palette was a superb template from which to build this world from as it removed the distraction of color and enabled us to really guide viewers’ eyes, to take them on a detailed and specific journey. It also allowed us to emulate the eerie, chilling vibe not only of “Village”, but one that is synonymous with the “Resident Evil” brand. 

This event series starts as the Great Depression begins. Millions are out of work as industries that once made the US a powerhouse fail. Everything the men who built America stood for is under threat. But in the rubble lies opportunity and men like DuPont, Chrysler, Boeing, Lockheed, Rockefeller Jr., JP Morgan Jr and Howard Hughes reach out to seize it, battling with President Roosevelt and each other. Then, as World War II breaks out and the US faces enemies in Europe and the Pacific, these bold innovators move from bitter competition to cooperation, securing a hard won Allied victory and establishing an international empire.

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