The Loudest Voice.
K+C recently created the main title for Showtime’s The Loudest Voice, as well as a design system consisting of 126 title cards and interstitials that became the signature graphic thread weaving throughout the entire series. Combining live action and archival footage with custom graphics required us to develop a series of clever solutions to maintain a standard of quality and appearance across the board.
The main title sets the scene of a world that both drove and enabled Roger Ailes. To reflect the complexity of the events that defined his life and work, we wanted to create a main title full of nuanced details, with every frame being used to drive the story and create thoughtful, subtle connections to world events. Many of these scenes were created purely with projection mapping to evoke events without directly showing them.
Weaved into the fabric.
We created an own-able aesthetic that perfectly matches the tone of the show, adding to the atmosphere organically without ever taking viewers out of the story. To ensure that our visuals carefully weaved into the fabric of the show’s imagery, we either utilized or manipulated what already existed or added layers that blended seamlessly. The main title sets the scene, while the interstitials serve as a vital component to give the viewer context about time and place. The use of archival footage locates the storylines within a broader worldview and helps to connect scenes from the show with the real world.
126 In-Show Graphics.
In order to use the pieces of footage that we felt best suited the project, we invented some clever solutions to turn archival clips from a variety of sources into 4K footage. This approach allowed us to set aside the quality of the footage and focus purely on creative decisions while creating the main title and interstitials. We set a standard look for footage from multiple sources, so that our design system would remain consistent throughout, and also developed techniques to allow us to scale up existing footage only a few hundred pixels wide to look polished at 4K.
To achieve this, we embraced the pixels’ edges to bring detailed definition to the image, often scaling the source material up by a magnitude of 8 or more. We also placed the footage in a purpose-built CG monitor wall, giving us the opportunity to use footage that would have otherwise been unusable.