K+C Does it All for The Purge!
K+C created a full 360 design system spanning broadcast, print, OOH, digital and social for USA’s The Purge. The 360 package artfully conveys the personality of the series by building on its visceral, toxic, and loud aesthetic. An aggressive combination of custom graphics, intense live-action footage and in your face photography created the framework to keep a unified look across all platforms but delivered in a way that allows great freedom and speed to create unique assets for every media outlet.
A True 360 Purge!
On-Air, Digital, Print, Social! K+C did it all and had a blast directing this one night shoot carefully orchestrated across three units to film and photograph all the components for the design system. The first unit shot all the footage for the main title, topical teases, and promo toolkits. All OOH elements for bus wraps, billboards, and print were shot alongside our live action unit, and the third unit gathered a host of extra social and digital assets.
Nine scenes were created in one location to allow us to move from set to set with great efficiency. From indoor apartments, warehouses, and workshops, to elite ballroom sacrifice scenes and larger violent clashes with gangs in the streets. The K+C crew even designed and created custom ‘Purge’ masks and wardrobe for our characters to fit seamlessly with the ‘Purge’ tone set by the show.