Sunday Night Football 2025
For the third year running, we partnered with NBC Sports to design the full stage graphics and create all VFX for the iconic Sunday Night Football show open featuring Carrie Underwood. This year’s performance was staged at Resorts World Theatre in Las Vegas, but the ambition was bigger than a residency stage. The goal was to transform the venue into a full-scale world tour arena experience worthy of the Sunday Night Football franchise.
Bringing the Crowds.
We extended the physical set into a massive CG environment, building out arena architecture and adding fully realized digital crowds to elevate the scale. What existed in-camera became the foundation. From there, we expanded the world outward, turning a contained theatre performance into a stadium-sized spectacle.
Stage Screens.
Every stage screen was meticulously designed and programmed to timecode, allowing the graphics to sync precisely with the track and land on key musical beats. The visuals were not simply background content. They were part of the rhythm, driving momentum and amplifying impact shot by shot.
The Catwalk.
One of the biggest creative challenges was placing Carrie on a dramatic catwalk that stretched deep into a roaring crowd that did not physically exist. Through a combination of green screen, carefully captured background plates, and exacting measurements, we were able to build that extension seamlessly. The result was a performance that feels expansive and immersive, with Carrie commanding a vast arena environment that lives entirely beyond the edges of the original stage.