Smoothie King and Country.


K+C directed and shot all of the tabletop footage in our studio of both strawberry and mango Smoothies. We then created 2D animated graphic swirls spinning and mixing together, as if they are in a blender, and bursting to life from a glass or cup. As this happens, we also see bursts of particles that signify the delicious strawberries and mango fruit. These twirling graphic swirls fluidly morph into objects that form abstract representations of Smoothie King’s essential ideals of health, vitality, and weight loss. They also crash and collide, creating type call-outs as the colors for the swirls hint at the flavors of, strawberry and mango.