Hearts of Fire!
Our inspiration came from the internal and relentless fire that drives the national players to break through mental and physical barriers. We combined epic match play footage of the best players in the world with CG elements such as fire and a beating heart that portrays the source of those player’s passion, emotion and set-determination.
We went big with this logo resolve by exploding a heart made out of fire. The energy of the game surrounds the players and guides us through the tease when finally the heart erupts into a rugby ball taking us to the final IRB Logo resolve.