Publix Fan Experience.
Live sport is one of the few remaining arenas where attention is fully surrendered. No second screen, no skip button, no algorithm competing for the moment. The crowd is present, emotionally committed, and primed. That is not a media placement. That is an invitation. Feed Your Fandom is not simply a tagline. It is a creative brief. It names the emotional transaction happening in every stadium, every tailgate, every watch party, and asks the brand to show up worthy of it. We came to this work with two decades of large-scale experience behind us. Times Square. Las Vegas stage productions. Full stadium takeovers for the Dallas Cowboys. We understand how brands behave at scale, what holds, what breaks, and what earns its place in a space that demands everything.
Designing In The Round.
Designing for stadium environments also demands a level of technical rigor that most creative work never requires. These are extreme wide-format canvases, ribbon boards stretching hundreds of feet, video walls wrapping entire end zones, scoreboards visible from the upper deck. Every asset is built and stress-tested in 3D simulated environments before it ever touches a screen, checking how color holds under stadium lighting, how type reads at distance, how motion behaves across irregular surfaces.
Brand Coherance.
The result is a brand world that travels without losing itself. Across four sports and multiple stadium environments, Publix shows up with the same coherent identity and completely different energy. That is the hardest thing to achieve in brand design, and the most valuable. It means the brand is not just recognized. It is felt.
