Acute Pain NGF MOA.
K+C created this MOA for Pfizer/Lilly. This is one of a 3-part video series to discover how different biochemical mediators, including NGF, can lead to peripheral and central sensitization, ultimately causing chronic pain.
Design on a Cellular Level.
It’s crucial that our final product is not only illuminating but also visually appealing and compelling, delivering a genuinely original look and feel that the brand can own. The goal is to draw viewers into a dynamic sensory world and capture their attention with striking, modern graphics, so once we have them engrossed, we can more effectively impart the vital message.
Within our aesthetic, there must always be a carefully educated balance between visual entertainment and scientifically accurate images. One critical aspect of maintaining the audience’s focus is a clean and simple design. Specifically, the backgrounds should be appropriately understated while elegant and refined, so there is never anything taking the viewer’s attention away from the core demonstration of how the product works in the body.
Alternative Design Directions.
K+C likes to bring a lot to the table when approaching a new client or a new product. We always present several directions at the pitch stage to begin our collaboration on a project.