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Holiday Movies Promo
Happy Holidays happened once again thanks to our good friends at Lifetime and superstar Kelly Rowland. Our K+C team was excited once again to shoot with celebrities to re-brand the biggest season for Lifetime. Demonstrating the many capabilities K+C has with directing, designing, animating and finishing huge shoot & post projects, our team prepped this campaign to be a fully green screen shoot wrapped within CGI Holiday environments. Then, 1 week prior to our shoot, the creative direction changed to us shooting on a fully art directed sound studio location. Without missing a beat K+C’s director and live action team pivoted quickly and began the intricate prep that comes with shooting celebrities such as Kelly. We pulled off an amazing one day shoot within a week featuring Kelly with a few of her cast member from her Lifetime movie Merry Liddle Christmas Baby.
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Shooting music video style we filmed Kelly singing her unique version of It’s the Most Wonderful Time of the Year. The video/promo included scenes from upcoming Lifetime movies coupled with holiday title cards. K+C’s CGI team created photo-real holiday ornaments and decorations that were highlighted with neon typography calling out all the feels we have during the holidays when watching the awesome lineup of Lifetime movies.
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