Gotta Love a Good Rant!
Go ahead! Let us know how you really feel Denis. In this wall-to-wall Typography-Fest Rant, K+C directed and shot all trucks on location to obtain real-world reflections before building a CG hyper-real world where the trucks could exist. We employed a hyper-zoom technique to update the graphic transitions from scene to scene.
Behind The Scenes!
Go ahead! We dare you to check out how we made this campaign. Combining design, live action, CG, and VFX magic we put it all together with the glue of wall-to-wall typography.