Food Network
Tournament of Champions.
Guy Fieri gathers some of the world’s greatest chefs for an intense, single-elimination culinary tournament. Emotions run high as the chefs battle to stay in the competition, and surprises unfold both inside and outside the arena. Food Network approached us to combine two of our favourite things, food and sports. Our expertise in sports graphics and experience creating the package for March Madness made us an obvious choice to create this bracket led spot to tease the the fourth season of the tournament.
Flexible renders allow fast changes.
We created the look to feel like a fast paced sports package and combined it with the sleek industrial look of the ‘Champions’ kitchen. Steel, smoke and polished black concrete gave us a dark moody backdrop for our glass and neon bracket structure. Built in a way that was easily updatable we could adjust names and positions on the fly to accommodate any changes. As with most of our projects, we delivered the promo, an updatable toolkit and high resolution assets for their print needs.