Food That Built America!
For generations of Americans, food entrepreneurs like James Kraft, Milton Hershey, the Swanson family, and the McDonald brothers have literally been household names, but you don’t know their stories. Before they were brands, they were brilliant, sometimes ruthless visionaries who revolutionized food and changed the landscape of America forever. This series turns the lens on an iconic selection of bold pioneers behind such iconic foods as Oreo, Cheetos, pizza, and more.
Simple. Fun. Effective.
We teamed up with some long time friends at History to create a three spot campaign to launch their new series. They have enjoyed great success with the ‘Built America’ franchise, but this one was a slight departure. Bright, simple and fun, these spots are a combination of simple 3D, stop frame 2D animation and playful type. We used see-say imagery combined with more metaphorical ideas to bring the script to life and we enjoyed every minute of animating them!