It’s a Lifestyle. All the Time.

K+C recently teamed up with Big Family Table to help Hulu continue their “Sellouts’ campaign with Portland Trail Blazers Point Guard Damian Lillard, AKA Dame D.O.L.L.A. After a year of reminding viewers that despite the pandemic Hulu offered a host of live sports, it was time as we head into 2021 to remind them that Hulu doesn’t just have live sports! Dame teased the spot before it’s release by announcing an upcoming diss track, nobody expected the diss to be directed towards cable!

Big Family Table came to us with a locked cut directed by Hungry Man’s Dave Laden. With a deft mix of typography and graphics we blended the culture of Dame and Hulu into a graphic language that brought the lyrical narrative to life on the screen and at moments, really highlighted the dead pan comedy Dame brought to the spot.