K+C was given the exciting challenge from American Express to reveal to the world the Art x Platinum Card Design with new artwork by two of the most celebrated artists of our time – Kehinde Wiley & Julie Mehretu. An exclusive Platinum Card Member space on Miami Beach was created to host the event kicking off the week at Art Basel. At an intimate dinner with Cote for VIPs and select media on the beach nestled amongst our incredible collections of art, the Art x Platinum Card Design Reveal was announced and celebrated.
AMEX Art Basel
For the reveal, K+C’s design, CGI, and animation teams slowly teased the ART x PLATINUM cards reminiscent of an Apple iPhone spot. We started with extreme close-ups of the art pieces on the cards using motion, light, and creative editorial to focus and dramatize each of the artists’ designs. As the camera reaches the edge of the artwork our CGI cameras pull out to reveal a metal edge and thickness suggesting there is something more than imagined to come. The photo-real CGI metal edges with light hits lead us as they dance and turn still hiding the actual identity. Finally, the camera falls upon a card revealing that these artworks are on Art x Platinum cards. Our final frame shows both cards in their entirety resting heroically in frame with the signature of both artists animating on.