Adobe’s Vegas Takeover. Every Step. Every Screen.
What happens when human ingenuity meets AI-powered acceleration, not just on screen, but everywhere you turn? At Adobe Summit 2025, we set out to prove that Adobe for Business isn’t just a platform, it’s a journey. In partnership with 72andSunny, we reimagined what a brand activation could be by extending the Adobe brand from the concourse to the keynote, from rideshares to room drops, creating an immersive, connective experience that lived in every touchpoint along the attendee’s path.
The Journey Begins: Arrival at Las Vegas Airport.
The experience started before attendees even left the gate. At Harry Reid International Airport, Adobe dominated the digital landscape with bold creative on 33 Concourse Digital Network screens and 46 Baggage Carousel displays.
En Route: Rideshare Reinvention.
Before reaching the hotel, attendees were introduced to Adobe’s solutions in the backseat of their Lyft or Uber. Whether waiting for their ride or scrolling in-app during their trip, the Adobe for Business story continued seamlessly.
The Arrival: The Venetian Hotel Takeover.
From the moment guests stepped onto the property, Adobe’s creative system was fully integrated into the Venetian and Palazzo’s massive OOH inventory — including marquees, escalators, and interior LEDs.
The Summit: Connection, Amplified.
Adobe Summit 2025 was the culmination of a full-funnel takeover, where Adobe for Business didn’t just show up, it showed the way forward. From keynote stages to breakout rooms, from digital signage to on-the-ground activations, the campaign’s bold headlines and signature visual language were woven into every facet of the experience. Messaging like “Make it scale, or make it good? Yes.” and “Let Adobe AI turn your funnel into a firehouse.” turned marketing pain points into punchlines, positioning Adobe as the essential partner for modern marketers. It wasn’t just brand presence, it was brand proof, brought to life across every screen, every session, and every step.
A Journey Powered by K+C.
Pulling off a takeover of this scale doesn’t happen by accident — it happens with experience. With years of producing high-impact, multi-channel campaigns, K+C brought the creative vision and operational rigor to make Adobe’s Summit presence seamless, immersive, and unforgettable. In total, we delivered over 70 individual assets, including:
- 33 digital airport placements across baggage claim, concourses, and arrival areas
- 6 rideshare videos and static assets for Uber and Lyft (in-car and in-app)
- 12 custom elevator landing screen animations across the Venetian and Palazzo
- 9 large-scale OOH placements on marquees, escalators, and hotel LEDs
- 3 hero keynote graphics
- 20+ in-event digital screens
- Multiple formatted assets across horizontal, vertical, and square layouts for print and motion
This wasn’t just a brand campaign, it was a citywide brand experience, choreographed across every surface and every moment. And delivering that kind of end-to-end storytelling? That’s what K+C does best.