NBC Sunday Night Kick Off.

For the fifth consecutive season, Hyundai is the presenting sponsor of NBC’s Sunday Night Football Kickoff Show and NBC sports reached out to K+C to elevate their open. Created all in CG, we designed an abstract, architectural environment by taking inspiration from the set design of the show and modern, contemporary car showrooms. Picking the best from those two worlds to combine a look that would compliment each brand.

Combining Brands.

Sunday Night Football has been the most watched primetime TV show for an unprecedented 11 seasons in a row, and Hyundai has the marquee presence leading into the game each week. Hyundai’s presenting sponsorship of the kickoff show features numerous branding elements, including logo animations, in-studio signage and logo placements on the broadcast’s countdown clock.

Look + Feel

With low smooth camera angles and animated lights, we could bring the best out of the new car body shapes with liquid smooth reflections in the paint. This look worked well to also create the feel of stage lights being turned on as the main event begins.