Simple ideas require simple solutions.

Some projects require simple, smart solutions, like these fun Phobia spots for Nationwide. When the budget can’t stretch to motion control, you simply keep the camera locked off, glue the coins and the jar to the shelf and rotate the shelf instead. Throw some moving tree shadows on a wall behind in post, and you have a convincing shot.

And an even simpler approach…

Sometimes you just shoot an empty desk and others grab a fan and some filament wire to pull over your props on green screen and find the right stock beach footage. Why make it harder than it needs to be!