Our core inspiration was to deliver this rebrand on the epic legacy of the event inside a range of easily adaptable concepts that reflect innovation and a progressive approach to this adrenaline-fueled bracket of powerful action. Within our easily updatable framework, the photo-real CG, colorful team and tournament logos are always in the hero role and the overall execution was designed to work seamlessly across the family of networks while building momentum and excitement as we move closer to the championship moment.