A Holiday World, Stitched Together.

To complement our live-action Countdown to Christmas spot, featuring a fully knitted practical car, King+Country™ explored how the same tactile, handcrafted aesthetic could extend into Hallmark Channel’s on-air graphics package. The goal was to create a cohesive visual world that felt warm, playful and instantly connected to the holiday season.

Bringing the Knit to Life.

We developed a series of knitted animation tests that brought typography, logos and festive icons to life through yarn. Stitches formed and unraveled, embroidered elements animated across richly textured surfaces, and threads traveled through the compositions to reveal messaging and guide transitions.

Crafted for the Countdown.

The result was a flexible motion language that connected the graphics package to the live-action campaign while preserving the charm and imperfections of something handmade. From tune-ins and end pages to logos and promotional messaging, every element felt as though it had been lovingly knitted into the world of Countdown to Christmas.