The Prismatron.
Three games – Three Sides.
For the NFL Week 17 Saturday Triple Header promo campaign King + Country developed a high-energy visually engaging concept centered around the Prismatron—a dynamic three-sided rotating prism display that seamlessly transitions between matchups. This design approach provided a sleek and effective way to showcase all three games emphasizing the all-day excitement of Saturday football on NFL Network. Rather than feeling confined to a traditional layout our execution created a sense of depth and motion giving the impression of an expansive ever-changing NFL landscape. This visual strategy helped reinforce the idea that these matchups were just one thrilling part of an action-packed season leading into the playoffs.
Flex Games Need A Flexible Toolkit.
Through this approach King + Country built anticipation and excitement for the Week 17 Triple Header across all networks ensuring that the campaign captured the must-watch nature of these high-stakes games. The promo’s smooth transitions bold typography and energetic motion design helped convey the urgency and importance of the matchups. With all these games being flex games, the schedule is released at the very last minute. We built toolkits for every deliverable at every size so we could turn the spots around in just a few days.
