It’s TWO Good.

Sometimes you have to know your place as motion designers and not step all over an impactful edit but choose the right moments to get in-your-face! For NBC Sports and Peacock’s NFL Kickoff Promo King+Country crafted a high-energy visually dynamic :30 second spot designed to capture the magnitude of the season’s unprecedented start. With two marquee matchups before the first Sunday kickoff. Our challenge was to hype the excitement while clearly communicating when and where fans could watch.

Our approach leaned heavily on a bold cinematic edit with simple design integrating stadium energy, player intensity, and in your face typography. From the electric atmosphere of a packed Kansas City stadium on Thursday to the historic first-ever NFL game in Brazil on Friday every moment was designed to immerse audiences in the thrill of football’s return. The promo built anticipation by spotlighting the league’s biggest stars in Patrick Mahomes, Lamar Jackson, Jalen Hurts, and Jordan Love against the backdrop of roaring crowds and bright stadium lights.

Editing for Sports.

At King & Country, we understand that editing sports promos is a unique craft that requires a deep grasp of high-energy storytelling. We excel at visually communicating the heart of the sport, leveraging our comprehensive knowledge of teams and players to quickly identify the best footage. With new game footage arriving daily, we move swiftly and efficiently to produce top-notch promos.

The final product was a no nonsense powerhouse promo that did more than just announce the games, it amplified the excitement of the NFL’s grand return. The spot not only hyped the magnitude of opening night but also reinforced the global reach and cultural significance of football’s continued expansion. With NBC and Peacock delivering back-to-back primetime matchups our work ensured fans knew exactly where to be when the season officially kicked off.