Football. Football. Football.
All in one Footbally Place.
King+Country teamed up with Fellow Kids and Paramount+ to craft a high-energy, multi-screen spectacle that unites the worlds of NFL, Champions League, and Big Ten football in a single, electrifying promo. Leaning into the science of repetition, the spot hammers home the message that Paramount+ has football, football, and more football—reinforcing its position as the ultimate streaming destination for fans of every kind of football. The edit is a bold, visually striking collage, seamlessly weaving together action-packed moments from all three leagues, creating a fast-paced, immersive experience that keeps viewers engaged from start to finish.
At the heart of the creative approach is a dynamic editorial collage, featuring split screens, rapid cuts, and fluid transitions that give equal weight to the NFL, Champions League, and Big Ten. King+Country utilized strategic compositing, hand-drawn motion graphics, and bold typography to drive home the “football, football, football” messaging in a purposefully overwhelming way.
To further enhance the impact, King + Country infused the piece with smart design and precision editing, ensuring that every shot serves a purpose in telling the larger story: Paramount+ is the home of all football. From hard-hitting tackles and jaw-dropping goals to championship celebrations, the promo delivers a non-stop rush of excitement that resonates with die-hard fans across every league. The end result is a seamless fusion of sports, energy, and innovation, making it impossible for viewers to forget where they need to go for all their football needs—Paramount+.