Social POV Campaign
Adobe Photoshop & Express.
We recently teamed up with 72andSunny and Adobe to showcase the power of Adobe Express and Photoshop through an engaging animation campaign. The goal was to illustrate how users can easily create and optimize content with intuitive UI interactions. The campaign needed to be visually appealing, user-friendly, and aligned with Adobe’s branding.
Animating the UI.
The biggest challenge was creating animations that enhanced the user experience without overwhelming the interface. The animations had to be sleek, minimal, and seamlessly integrated with the software’s functionality. Additionally, the campaign needed to be scalable and adaptable for future updates and global markets.
Gesture-Driven Animation.
To bring the vision to life, we developed a gesture-based animation system that captured real user interactions. By focusing on natural movements like swiping, tapping, and clicking, we made the experience relatable and immersive. The animations followed a clear structure, ensuring buttons and UI elements appeared naturally within the flow. To maintain clarity, we framed interactions in a dedicated “safe space” that didn’t interfere with other UI elements.
Adobe in Action.
We created animations demonstrating key features like resizing graphics, generating content, and applying branding elements to merchandise. A chef was shown resizing a menu for print and social media, while a yoga instructor customized a logo for branded merchandise. These sequences highlighted Adobe’s tools in action, making them easy to understand and visually engaging. The campaign drove higher engagement rates and reinforced Adobe’s brand identity across multiple platforms.
Brand Storytelling.
This project successfully blended intuitive animations with strong brand storytelling, helping Adobe Express and Photoshop connect with creators in an impactful way. The result was a sleek, engaging campaign that demonstrated the power of Adobe’s tools while maintaining a clean and professional aesthetic.