USA The Purge "Blessed Be America"

King and Country recently created a full 360 design system spanning broadcast, print, OOH, digital and social for USA’s The Purge. The 360 package artfully conveys the personality of the series by building on its visceral, toxic, and loud aesthetic. An aggressive combination of custom graphics, intense live-action footage and in your face photography created the framework to keep a unified look across all platforms but delivered in a way that allows great freedom and speed to create unique assets for every media outlet.


King and Country