K+C was challenged with creating a Season Opening spot for our friends at FSN from scratch. No assets including footage or access to athletes on school locations were available for the project. On a quick timeline we came up with this energetic spot that amped up the excitement of fall football and allowed all of the schools to lead us out of the tunnel into the new season.


We shot all athletes on Green Screen and created the CG Tunnel in post with animated sound amp bars to help drive the spot and create the energy of teams coming out of the tunnel for the first time. Creative editing, animation and compositing allowed us to put all of the PAC 12 schools inside of the tunnel and open up the season together.