History ROOTS: EMPOWERMENT
Info

We are proud to have been involved with Roots, a landmark miniseries from History. The x mark is a simple and powerful metaphor for identity, but when multiplied and scaled in the thousands, it takes on a second layer of meaning. Each title card is a close up detail of the logo symbolizing the point in which land meets ocean. The dispersion of the land mass in the form of thousands of X marks reflects the trafficking of millions of lives during the slave trade. The deep indigo and vibrant orange were derived from the Mandinka tribe’s textile and jewelry.

Director

King and Country

Client

History