History ROOTS

We are proud to have been involved with Roots, a landmark miniseries from History. The x mark is a simple and powerful metaphor for identity, but when multiplied and scaled in the thousands, it takes on a second layer of meaning. Each title card is a close up detail of the logo symbolizing the point in which land meets ocean. The dispersion of the land mass in the form of thousands of X marks reflects the trafficking of millions of lives during the slave trade. The deep indigo and vibrant orange were derived from the Mandinka tribe’s textile and jewelry.


King and Country