NBC Sports NBC Sports "TNF Open 2016"
Info

King and Country was tapped by NBC Sports to collaborate on the Design and overall CG esthetic for TNF Open 2016. Our goal was to combine the shoot elements of the Musical Group and the NFL Players to blur the line between the real and digital worlds. The package called for all NFL Team Logos to be created in two different styles by attaching or floating them in our CG photo real "gotta match the shoot" tunnel. All players were shot on green and their photo real neon light backgrounds helped carry us through the spot. And yes, the Cowboys are featured in this spot!

Director

King and Country

Agency

King and Country