Motel 6 Metamorphosis

Motel 6 and The Richards Group joined forces with production company King and Country to create a :30 commercial that debuted as the centerpiece of a cross-media campaign celebrating the brand's 50th anniversary. The spot takes us on a classic family road trip that spans 50 years. King and Country directed, animated and did all VFX in house for the spot.


King and Country


The Richards Group